Web Design

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Rock and Ice

 

The Client

Rock and Ice magazine is a world renowned climbing magazine that showcases the best climbing photography and writing.

The Objective

I was privileged to be involved in the re-design of the Rock and Ice webpage including the UI/UX and design. They wanted to organize a chaotic home page and create a visual hierarchy that helped the viewer find what they are looking for.

The Solution

I took the existing brand identity of Rock and Ice Magazine and developed several different content displays that could be used to organize the Rock and Ice website. I wanted to simplify the existing content to create a hierarchy that would allow visitors to find the pages of content that they wanted to find while still allowing Rock and Ice to advertise on the web

 

 
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Rock and Ice: My Epic Podcast

Sponsored by Outdoor Research

 

The Client

Rock and Ice magazine is a world renowned climbing magazine that showcases the best climbing photography and writing. Outdoor Research is a premiere outdoor brand that makes durable stylish clothing for your outdoor adventures

The Objective

To create a unique User Interface for Rock and Ice’s new podcast “My Epic.”

The Solution

Using the bold and timeless look of Rock and Ice Magazine, I created bold splash pages and a classic look for Rock and Ice’s My Epic. The goal was to create a seamless look that incorporated Rock and Ice’s sharp imagery and clean typefaces with advertising from Outdoor Research.

 
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Rock and Ice Web Showcase

 

These product showcases were created to promote individual products and events at both magazines.

 
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Cafe gelato

 

This is a mock up for the Cafe Gelatohh!!! Formerly located in City Market in Downtown Savannah, GA.

 
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